MailChimp newsletters

As part of my small business, I sent out MailChimp newsletters for over a year, but began experimenting with the email titles as well as the photos and content I used.

I considered my students and the character of my yoga classes and began using questions, poetic diction and unconventional capitalization to create interest.

In doing so, I watched my open statistics move up from the industry average of 20% to 50%.

Here are linked examples of such titles:

weave in, my hearty life: new Saturday classes and writing

What is your relationship to the present moment? Upcoming workshops and new writing

may our yoga practice ground us: holiday wishes, last call for neck and shoulder release workshop, 2015 offerings

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