1. Hero Section: The Premium Studio Identity

The goal is to instantly position your collective as a high-end alternative to generic hybrid presses, weeding out budget-tier text mills.

  • Visual Background: High-resolution, elegant, minimalist image of a beautifully formatted book interior or a sleek author website mockup designed by Raúl.

  • Headline: The Elite Publishing House Experience. Without Giving Up Your Royalties.

  • Sub-headline: Welcome to Mozart Street Studio—a premium creative collective founded by editorial strategist Natalie Tomlin and award-winning designer Raúl Peña. Through our flagship Book to Platform program, we provide end-to-end manuscript development, rigorous structural editing, and elite visual branding for serious authors, experts, and scholars. You keep 100% of your publishing rights and 100% of your retail earnings.

  • Primary CTA Button: Apply for a Manuscript Diagnostic

Standalone Book & Platform Design

World-class branding and design for substantive authors.

Great ideas deserve a compelling physical and digital presence. Through our collaborative studio, art director Raúl Peña takes on select standalone design deliverables for non-fiction writers, scholars, and memoirists.

Raúl brings over 20 years of expertise creating award-winning visual identities, digital experiences, and record-setting campaigns for organizations like Columbia University, The National Museum of African American History and Culture, and Motorola. Through a highly tailored, collaborative approach, he bridges structure and visual storytelling to build an intentional ecosystem around your book.

Services Include:

  • Custom Book Covers & Book Design

  • Author Websites & Digital Platforms

  • Marketing Collateral (Sell sheets, media kits, promotional graphics)

[ Button: View Design Portfolio at raulraul.com ]
[ Button: Inquire About a Design Project ]

A bulleted list of services: Covers, Websites, Sell Sheets, Promotional Media.

The image gallery: Just the beautiful grid of his visual work and a simple contact button.

2. The Philosophy: The "Critique-First" Safety Net

This copy addresses your new requirement while framing it as a financial benefit that saves the author thousands.

  • Subheading: Why We Require a Diagnostic Critique First

  • Body Copy: By requiring a Manuscript Critique first, we ensure you don’t spend thousands of dollars line-editing or formatting a draft that still requires structural work. Think of Phase 1 (Critique) as a critical diagnostic tool. Once we fix the architectural foundation, Phase 2 (The Edit and Design Layout) will go faster, run smoother, and ensure your publishing investment hits perfectly.

  • The Pipeline Incentive: To make this a seamless investment, we credit 50% of your critique fee directly toward your core editing invoice when you transition into the next phase of our pipeline.

3. The Book to Platform Master Pipeline & Matrix

A completely transparent pricing chart for a 60,000-word book that visualizes the grand totals and the savings of the critique credit.

  • Subheading: Our End-to-End Publishing Pipeline (60k Word Model)

  • The Master Matrix Table:

Publishing PhaseService DescriptionStandard PricingWith 50% Critique Credit AppliedPhase 1: DiagnosticManuscript Critique (Full draft read + macro roadmap memo)$1,500 – $2,100$1,500 – $2,100Phase 2: Core Editing (Choose One)A) Line Editing
B) Developmental Edit
C) Combined Dev & Line Edit$2,400 – $3,000
$2,700 – $3,300
$3,900 – $4,800$1,650 – $1,950 (Saves up to $1,050)
$1,950 – $2,250 (Saves up to $1,050)
$3,150 – $3,750 (Saves up to $1,050)Phase 3: MechanicsCopyediting (Vetted Network Specialist: ~$0.020/word)$1,200$1,200Phase 4: Final PolishProofreading (Vetted Network Specialist: ~$0.015/word)$900$900Phase 5: ProductionBook Design & Layout with Raúl (Premium Flat Fee)$2,500$2,500 GRAND TOTALSTrack A (With Line Edit)
Track B (With Dev Edit)
Track C (With Combined Edit)$8,500 – $9,100
$8,800 – $9,400
$10,000 – $10,900 $7,750 – $8,050 (Saves $750–$1,050)
$8,050 – $8,350 (Saves $750–$1,050)
$9,250 – $9,850 (Saves $750–$1,050)

  • Footnote Note: Launch Add-ons (Custom Author Websites, Cinematic Book Trailers, Metadata Optimization, and Sales Sheets) are available to custom-scope upon request.

4. Visual Evidence Room: Raúl’s Design Portfolio

This section provides immediate visual justification for your premium prices and the $2,500 design flat fee.

  • Subheading: Concept-Driven Layout & Design by Raúl Peña

  • Visual Assets Showcase: A curated, high-end gallery display of Raúl's award-winning covers, interior typography layouts, and brand assets.

  • Captions/Accreditation text underneath: "Visual identities, print formatting, and digital platforms engineered by Raúl Peña. Awarded by Graphis, AIGA, and MarCom for excellence in cultural and public-sector design."

5. Case Study Focus: Just Trust Life

An active, proven breakdown demonstrating exactly how your collaborative pipeline functions in the real world.

  • Subheading: Case Study: Bringing a Complex Narrative to Life

  • The Editorial & Strategic Side (Natalie): Developmental restructuring, line editing, sub-contracting mechanical proofreading, award submission strategy, and podcast tracking.

  • The Visual & Promotional Ecosystem (Raúl): Premium book interior design, cover art, custom website development, targeted sell-sheet formatting, and cinematic video trailers.

6. Premium Intake Filter: Work With The Studio

This section uses specific qualifying fields to save your energy and automate your business boundary against under-budget inquiries.

  • Subheading: Apply for a Manuscript Diagnostic

  • Introductory text: “We partner with a highly select number of authors, scholars, and professionals each year to ensure uncompromising quality. To begin your Book to Platform pipeline via our Phase 1 Manuscript Critique, please share your project details below.”

  • Mandatory Form Dropdown Fields:

    • Current Word Count: [Dropdown options or text field]

    • Target Genre: Nonfiction / Memoir / Academic / Professional Text

    • Select Your Project Budget Range:

      • $1,500 – $4,000 (Phase 1 Diagnostic Critique + Light Consulting)

      • $4,000 – $8,000 (Core Editing & Mechanical Tracking Pipeline)

      • $8,000 – $15,000+ (Full Book-to-Platform Package: Editing, Design with Raúl, Website, & Media Launch Assets)

      • My production budget is under $1,500 (Selecting this triggers an automatic redirect script or automated message offering your free newsletter/resources to protect your inbox time).