Your story is bigger than your bio.
A bio tells people what you've done. A profile gives them a way to understand how you got there, what you've learned, what you're interested in, and what makes the work distinctive.
Maybe you've spent years building a career, started a business, changed direction, or devoted yourself to work that doesn't fit neatly into a résumé. There may be a compelling story in all of that—but figuring out what the story is can be difficult when you're the person living it.
That's where I come in.
I'll interview you about your work and experience, then look for the details, turning points, tensions, and ideas that give the story shape. I'll turn that material into a substantial, engaging profile that gives readers something more than a list of accomplishments.
The goal isn't to make you sound impressive. It's to make the story interesting.
What a profile can do
A good profile does more than explain what you do. It gives people a reason to care.
It can help a potential client understand the person behind the work, introduce a new audience to your ideas, or turn years of experience into a story rather than a list of accomplishments.
You might use it as:
A substantial profile on your website
A more engaging alternative to a conventional About page
A piece to accompany a new business, project, book, exhibition, or career transition
Part of your professional or media materials
The starting point for a story developed with publication in mind
Instead of telling people who you are, you give them a chance to see it.
How it works
We talk.
I'll interview you about your work, background, experiences, and the moments that have shaped your professional life.
I find the story.
I'll look for the details, turning points, tensions, and ideas that make your particular story interesting.
I write the piece.
You'll receive a polished, in-depth profile written in a voice that feels like you.
What the package includes
A substantive pre-interview/scoping conversation
A 60–90 minute in-depth interview
Story development and editorial research
Identification of the central narrative/angle
A polished 1,500–2,500-word profile
Follow-up questions/research as needed
One revision round
A piece that can become a major piece of your website/professional presence—or potentially be developed for publication
A few examples
I've written profiles of people working in education, business, food, culture, and community life. My approach combines journalism with the kind of close attention I bring to my editorial work: finding what's most interesting and giving it enough room to become a story.
Slice of Success: Meet the Woman Behind Your New Favorite Pie →
Winning the Right to Be Heard: Melvin Thomas Poised to Engage Youth in Urban Classrooms →
A trailblazing Oregon winery preps to debut a new sparkling wine →
Not a résumé. Not a sales pitch.
A professional profile isn't about making you sound impressive.
It's about finding the story in the work: how you got here, what you've learned, what changed along the way, and what makes what you do worth paying attention to.
The best profiles give readers a reason to care—not just about your accomplishments, but about the person, ideas, and experiences behind them.
That's what I'll look for in our conversation: the story you may be too close to see yourself.
Interested?
Let's talk. →